Semester 2 develops advanced practical
skills in SEO, paid advertising, social media marketing,
analytics and lead generation.
Book 1: Advanced SEO & Technical SEO
Advanced keyword research, search intent, on-page SEO,
technical SEO, website audits, crawling, indexing,
Core Web Vitals, internal linking, structured data,
sitemap, robots.txt, local SEO and advanced SEO strategies.
This book contains 20 practical modules.
Book 2: Google Ads & Search Engine Advertising
Google Ads fundamentals, search campaigns, keyword targeting,
match types, ad copywriting, conversion tracking,
landing pages, bidding strategies, campaign optimization
and lead generation.
This book contains 20 practical modules.
Book 3: Meta Ads & Social Media Marketing
Facebook Ads, Instagram Ads, campaign objectives,
audience targeting, custom audiences, remarketing,
creatives, lead campaigns, conversion campaigns and
social media marketing strategies.
This book contains 20 practical modules.
Book 4: Performance Marketing & Lead Generation
Lead generation, landing page optimization, marketing funnels,
conversion optimization, remarketing, campaign budgeting,
CPL optimization, lead quality analysis and performance
marketing strategies.
This book contains 20 practical modules.
Book 5: Analytics, Tracking & Reporting
Google Analytics, Google Tag Manager, conversion tracking,
campaign measurement, UTM tracking, dashboards,
marketing reports, data analysis and performance optimization.
This book contains 20 practical modules.
2-Month Internship:
Students complete a 2-month Digital Marketing
internship with practical exposure to SEO,
paid advertising, social media and lead generation projects.